Instagram Content Management

Instagram target demographics is 30 yrs and below. It is appealing for teenagers because the platform is optimized for selfies and short videos. If you take a look on the statistics, 80% of its users are outside US and Snap chat is the platform being used they most 30 yrs old and below consumers.

Reference: https://blog.hootsuite.com/instagram-statistics/

The purpose of this post is to educate marketers on how to effectively post on Instagram, increase followers and provide an additional market segment for future marketing campaigns.

We can attract App developers in this platform because there is a huge population of below 30 app developers. As you know in social media its all about interconnection. We can sniff on what everyone’s been up to and even their current customers.

these are the typical posts of an IT developer on Instagram:

 

View this post on Instagram

 

Continue the week in the crushing mode. Got a bit cold, but trying to keep the flu away from me. — Spent half of a day trying to find a solution for iOS App deploying from developer account, but didn’t find how to do that. Usually, I have agent or admin rights in App Store Connect and so far didn’t saw such problems. Continues Integration on Apple Server do not work without it as well, beta release can’t be uploaded … the annoying task to work on… and a bit stupid as well taking in a count that I already released >10 Apps in the AppStore. So far found only basic level How-To guides for app submitting. Finished by writing a question on Stack Overflow and switching to another task. Not sure is it even possible, but see check mark in the developer role right description for build upload to the AppStore, but not production releasing 🤔 — This was one of those “I have no idea what I’m doing” days. That part of programming, keep going ¯\_(ツ)_/¯ — . . . . . . #coding #coder #codinglife #appdeveloper #devlife #softwareengineer #engineer #softwaredeveloper #programming #programmer #programminglife #computerscience #developers #xcode #iosdev #workplace #macbookpro #macbook #iOS #swiftlanguage #freelancer #freelance #worldofcode #programmerrepublic #shotoniphone #remotework #remote #digitalNomad #learncode #ipad

A post shared by Aivars Meijers iOS Freelancer (@aivars_meijers) on

 

View this post on Instagram

 

Open Sketch, new Page, new Artboard… start designing! 🎨😎 . Short time-lapse of my first attempt at redesigning the milestone feature inside YT Tracker. Beyond design, the entire mechanics will change based on feedback received from users. 👀👨🏻‍💻 . I want to make this super clean from a UX point of view so there will be quite a few iterations on this design before I can consider it final. 😬📲 . 
There will be three section on that ‘New milestone’ screen. Picking the metrics to track, picking the period (start date and deadline) and picking a target to achieve. 🤠📃 . 
Section one is pretty much designed, I’m working on revamping section two this morning, and hopefully I can have the rest of the screen designed by the end of the day. 💪🏼🎯 . What are you up to today? 😎😉 . #iosdeveloper #iosdesign #iosdevelopment #developerlife #appdeveloper #developerslife #fullstackdeveloper #indiedeveloper #codinglife #codingpics #coderlife #coders #coderpower #programmerlife #programmerslife💻 #programmerslife #programmers #programminglife #developers #frontenddeveloper #developerdiaries #mobiledeveloper #appledeveloper #developerlifestyle #digitalnomadlifestyle #fullstack #fullstackdev #iosdev #swiftlang #indiehackers

A post shared by Edouard | iOS Developer | Code (@edouard_iosdev) on

 

View this post on Instagram

 

A little speed video of some design I was working on for the next app idea a few nights back! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ I may start doing these more, I’ve always enjoyed watching them and making them as well. But back to the app, I’m hoping to jump into the code this week sometime. Maybe even today if I feel like I can create a bit of a base. I’ll be giving some more insight of what my idea is and getting some feedback from you all 😁 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’m doing some cleaning up with Habite as well so I can attract more users to the Premium and showcase it thoroughly. I feel as if right now users do not really understand what it is so they hesitate to purchase which is a poor job on my end but I’ll get that fixed and get another update out here. Live and learn as they say and learn from others as well. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Relaxing night ahead, lots to do and I cannot wait to get it complete! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you think of these kind of posts? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📹: @lzctrl 🔁

A post shared by People Who Code (@peoplewhocode) on

 

Instagram Tools

What we can do for the instagram account is to engage with other app developers.

You can download and install an android emulator called memu and install instagram

Link: https://www.memuplay.com/

2019-01-25_1220

and this is what memu will look like on your pc

2019-01-25_1234

Link: https://www.screencast.com/t/SoWyfrKbfqQB

On this way you can manage the account right on your pc.

Hootsuite: use this tool to schedule your posts.

Canva.com: this tool is helpful in creating your instragram posts.

Who are our target audience: Businessmen who are aged 26-37.
Rationale: Instead of connecting to other app developers we need to focus our energy on this social platform in getting more leads from a younger top management audience. Young executives who are willing to engage to our contents as service provider.

How can we do this? First of all, research for any companies you can find online, check for their top management people and scan instagram for their account and follow and engage with their posts. YOU HAVE TO EARN THEIR TRUST. Don’t think of after a 2-6 comments they will reply right away or keep you in their circle of online friends no. Build as a long lasting relationship.

Start offering suggestions or ideas on issues you can improve in their companies. You need to have an eye of a possible hole you can get inside this attention. You need to be realistic, practical and lastly respectful for whatever their reply is.

Remember: Your main goal here is to push them to DM you their contact information and schedule an appointment with them.

The whole instagram campaign will start with brand awareness and will end up with lead gen. This is a Cold Traffic Platform so nurturing requires time and effort.

Typical posts you can publish:
– Daily pictures of the team while at work.
– Scenery
– quotes
– forwarded contents coming from news outlets
– shared posts which are relevant to the target niche.
– you can also share posts coming from your prospective leads and make sure you will tag them.

As I have discussed before, be careful with the use of hashtags. Only create hashtags which are related to your post content. Branded hashtags such as #overpassappsgoals #overpassteam #overpassenergy are just fine – you need to be playful as well.

And lastly engage as much as you can, with the use of memu you can easily manage the instagram account.

Remember Cold traffic is at instagram for the niche “app development” alot of nurturing is needed converting brand awareness to leads.

 

 

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *