I think its not only me whove noticed that theres alot of things going on with the newsfeed and the engagement of users lies much with the fb news feed. For those who doesnt have an idea with the news feed. Every social network tries to zero in the area of where most engagement are coming from and in Facebook its more on the news feed.
Facebook is doing a user profiling, they visualize every user by its postings, the choice of words, the topics, your connections,, your affiliations, likes, shares,gender orientation and everything that they can dig from you they will keep that as a part of your persona in facebook. And your facebook experience is defined by you and your activities on the site which means what is pulled and displayed on your news feed is the type of contents which you want or prefer or related to it or suggestive contents.
So if you keep on talking about your cheating husband, post pictures about him with the wife double. And perhaps watch and read stuff about failing marriage, you can be sure that facebook will also give you contents about divorce lawyers, news about household suicides, news about divorced women who excel in the corporate world, women who achieve after the chaos and etc. This is the result of facebook profiling.
The ads that you can see, the news clips, the suggested groups to join, page to like are based on your activities. There are pros and cons and one of those is:
1. Social Media always puts up friends comparison – when one is achieving , there’s also one not meeting goals. And the latter will definitely thinks how lucky is the former and here goes the blame game and denials. And as facebook is profiling everyone, they can give you contents in your news feed stuff that can add up to your sadness, which may provoke depression.
I am wishing somehow, facebook will also have an AI softwares wherein it can modify the situation through positive contents after one user experience some hurting or sadness. But like what I have said, what you do on facebook also the baseline of what contents they can send to your browser.
Facts that we dont know about the news feed section is that facebook is keeping a formula on the amount of contents they can throw to you, the variation of facebook page,like, share, friends posts, ads and news agencies – a certain formula have been followed and the recent development is that you can now see more of your friends’ posts more than any Facebook page, shared and like off facebook sites and even news clips. That means facebook is wanting us to stay connected with our friends rather than clicking on news clips, facebook page and etc.
This is better for the users I believe but another barrier for the publishers and advertisers.