Have you heard the news lately, Google slammed the door to every doorway page that are strategically design to point to a particular page or website. Thus they are focusing the slamming of the door on mobile results. Why is it that Google is focusing on mobile results. Come to think of it guys, doorway pages are so rampant on the mobile results because they want to capitalize on the fact that when they got so much results on the first page and most if not all pages are asking the user to call this and that number to solve a problem, it is so quite unfair for those who can only provide one page of site and offers the same service. And they pull the best seo practices in their campaigns and here comes the other guy who works on ranking 8 to 10 pages with the similar content asking the user to make a call or even sign up on something. Google dont like this at all, because the substantial and quality pages are being barred because someone is making a good move on how to be on the top of the pages.
Normally being on the top is good but If there is no variation somehow of contents you are trying to rank on google, more likely you are spamming the search engine results. To hinder google to present a good list of pages per user query, thats nasty at all. And so Google 24 hours ago took their extreme measures to cut this off and provide a clear path for quality results and so Users can enjoy different numbers to dial to have the service.
Whats the other use of Doorway pages? have you ever observe people are creating good blog post and yet the tone of the content will try to lead the users to go to a certain page and he does this all the time in any platform he is using all his content are just trying to push traffic to that page and certainly funneling traffic using different platforms is the concept of Doorway campaigns.
What will be the effect to every affiliate marketer ? of course that will mean they have to come up with lots of landing pages. atleast 6-10 landing pages or sites and create unique contents for each page. And you have to vary the choice of words too, the tone, the hosting server you are using. the logos and etc. Remember Google’s Effort in shutting down the PBN, well sure you need to tweak for a bit for your landing pages because if you are funneling traffic going to your single landing page, its time to do some changes.